A CooltureTM project became a story that took us aboard a ship to discover new places and incredible people.

We became submerged in a CooltureTM that taught us more than we could give them. Through a Storytelling tool, the All Aboard! CooltureTM was developed, with a ship, a constellation, and a communications strategy that reached 9,000 seafarers (Argos’ collaborators) from different races, beliefs and nationalities, helping them discover the power there is in each of them, transforming the organization’s culture and applying it to their own lives.